INTERNATIONAL: Toyota makes Rosenstein European comms chief

BRUSSELS: Toyota Motor Europe is centralising and expanding its pan-European corporate communications function at its Brussels headquarters, and has appointed James Rosenstein to the new post of director of communications.

BRUSSELS: Toyota Motor Europe is centralising and expanding its

pan-European corporate communications function at its Brussels

headquarters, and has appointed James Rosenstein to the new post of

director of communications.



Communications for the region was previously handled by Norio Naka, who

headed European communications from London, and Haru Miyadai, former

Brussels-based deputy general manager of PR and public affairs. Naka has

gone to Russia to set up an office for Toyota and Miyadai has returned

to Tokyo.



Rosenstein, who will head up the company’s public relations and public

affairs operations from Brussels, joined last month from the European

Automobile Manufacturers Association, where he was also director of

communications.



He reports directly to executive vice-president of Toyota Europe, Juan

Jose Diz Ruiz and replaces Naka.



Frank J Farnel was appointed in December as deputy general manager

public affairs, reporting directly to Rosenstein and replacing Miyadai.

Farnel will also be based in Brussels and joins the company from GPC

Market Access, where he founded the lobbying firm’s Paris office.



Toyota is in the process of appointing a deputy general manager of

PR.



Both deputy general managers will head up teams of five people,

recruitment of which is also underway. The new corporate communications

team will oversee pan-European campaigns and product launches, liaising

with the company’s offices in London and Paris.



Farnel said: ’These moves show a will to centralise communications

activity in Brussels and to appoint European staff who will collaborate

closely with the Japanese management.’



- Toyota has appointed Countrywide Porter Novelli to handle a

pan-European campaign for the launch of a new vehicle, following a

competitive pitch.



The win does not affect Toyota’s relationship with Scope Ketchum, which

handles Toyota’s corporate UK account.



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