BRUSSELS: Toyota Motor Europe is centralising and expanding its
pan-European corporate communications function at its Brussels
headquarters, and has appointed James Rosenstein to the new post of
director of communications.
Communications for the region was previously handled by Norio Naka, who
headed European communications from London, and Haru Miyadai, former
Brussels-based deputy general manager of PR and public affairs. Naka has
gone to Russia to set up an office for Toyota and Miyadai has returned
Rosenstein, who will head up the company’s public relations and public
affairs operations from Brussels, joined last month from the European
Automobile Manufacturers Association, where he was also director of
He reports directly to executive vice-president of Toyota Europe, Juan
Jose Diz Ruiz and replaces Naka.
Frank J Farnel was appointed in December as deputy general manager
public affairs, reporting directly to Rosenstein and replacing Miyadai.
Farnel will also be based in Brussels and joins the company from GPC
Market Access, where he founded the lobbying firm’s Paris office.
Toyota is in the process of appointing a deputy general manager of
Both deputy general managers will head up teams of five people,
recruitment of which is also underway. The new corporate communications
team will oversee pan-European campaigns and product launches, liaising
with the company’s offices in London and Paris.
Farnel said: ’These moves show a will to centralise communications
activity in Brussels and to appoint European staff who will collaborate
closely with the Japanese management.’
- Toyota has appointed Countrywide Porter Novelli to handle a
pan-European campaign for the launch of a new vehicle, following a
The win does not affect Toyota’s relationship with Scope Ketchum, which
handles Toyota’s corporate UK account.