Grandfield takes on financial services PR

Corporate and financial agency Grandfield is moving into financial services PR and has recruited two former in-house consultants to jointly head the new department.

Corporate and financial agency Grandfield is moving into financial

services PR and has recruited two former in-house consultants to jointly

head the new department.



Fiona Monro joins Grandfield as joint managing director of financial

services. She has been acting editor of What Investment since leaving

her post as head of publicity at the Association of Investment Trust

Companies six months ago. Prior to this she was communications director

of the Financial Intermediaries Managers and Brokers Association between

1987 and 1991.



The other joint managing director is Dudley Howard who joins Grandfield

Financial Services following a period in freelance consultancy. He was

previously based in Hong Kong as head of global corporate communications

at unit trust group Jardine Fleming.



Grandfield Financial Services will provide PR across the sector for new

and existing Grandfield clients but will focus on winning investment and

unit trust clients in the UK and emerging markets around the world.



Howard said: ’Fiona went into FIMBRA during a very interesting period of

activity and understands journalism and media. What she’s missing is the

experience of investment marketing which I can add.’



Howard launched and marketed around 80 investment funds worldwide at

Jardine Fleming. He developed strong contacts in 16 Asian markets and

hopes to build business for Grandfield in this region.



Granfield managing director Charles Cook said: ’The financial services

sector is changing shape rapidly. This has lead to an increased interest

in integrated corporate marketing.’



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