Korenchen leads Miller/Shandwick consumer tech

The London office of Miller/ Shandwick Technologies has launched a consumer technology group to be headed by James Korenchen, associate director and former head of Miller/Shandwick’s New York office.

The London office of Miller/ Shandwick Technologies has launched a

consumer technology group to be headed by James Korenchen, associate

director and former head of Miller/Shandwick’s New York office.



The move comes as technology clients are increasingly focusing on the

consumer press in response to growing public interest in technology

products.



Kristin Syltevik, managing director of Miller/Shandwick Technologies

London, said: ’As consumers become more sophisticated and start to

embrace technology we see consumer tech PR as the next evolution in the

more traditional technology PR market.’



Korenchen joined Miller/ Shandwick three years ago from Shandwick New

York where he was a vice-president. He has worked on consumer campaigns

for clients including Compaq and RCA.



He said: ’As the consumer media begins to cover technology any

information sent to journalists must communicate features and benefits

rather than jargon.’



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