VSO steps up communication drive

In a drive to increase its profile, Voluntary Service Overseas, the UK-based development charity, has split its 70-strong communications division and is looking to fill the new post of director of communications.

In a drive to increase its profile, Voluntary Service Overseas, the

UK-based development charity, has split its 70-strong communications

division and is looking to fill the new post of director of

communications.



VSO’s current communications and new services division covers activities

from PR and lobbying to overseas recruitment under director Penny

Lawrence.



It will be split into two separate divisions - new services (research

and development) and communications. The appointment of a director of

new services is about to be finalised. Lawrence’s job will be

deleted.



She has not said whether she will apply for either of the two new

posts.



The communications director, who will report directly to VSO’s director,

David Green, will manage a pounds 2 million budget and oversee 40 staff

in media and government relations, in-house communications, events,

publicity, publications and education.



’The new director of communications is a very important post. We have a

much lower profile than we deserve and one of the main responsibilities

of this job is to raise our profile with a dedicated specialised

communications division,’ said a VSO spokesman.



Part of the communications brief will involve promoting and implementing

the charity’s new five-year strategic plan, called ’increasing the

impact’, which will be launched in April as well as celebrating VSO’s

40th birthday in May.



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