In a drive to increase its profile, Voluntary Service Overseas, the
UK-based development charity, has split its 70-strong communications
division and is looking to fill the new post of director of
VSO’s current communications and new services division covers activities
from PR and lobbying to overseas recruitment under director Penny
It will be split into two separate divisions - new services (research
and development) and communications. The appointment of a director of
new services is about to be finalised. Lawrence’s job will be
She has not said whether she will apply for either of the two new
The communications director, who will report directly to VSO’s director,
David Green, will manage a pounds 2 million budget and oversee 40 staff
in media and government relations, in-house communications, events,
publicity, publications and education.
’The new director of communications is a very important post. We have a
much lower profile than we deserve and one of the main responsibilities
of this job is to raise our profile with a dedicated specialised
communications division,’ said a VSO spokesman.
Part of the communications brief will involve promoting and implementing
the charity’s new five-year strategic plan, called ’increasing the
impact’, which will be launched in April as well as celebrating VSO’s
40th birthday in May.