An update on PR Week’s campaign to persuade clients to allot ten per cent of PR budgets to research and evaluation (R&E)

Reports from the last two weeks indicate an average spend of 9.6 per cent on R&E, with several companies allotting the target 10 per cent of their substantial budgets to planning and evaluation.

Reports from the last two weeks indicate an average spend of 9.6

per cent on R&E, with several companies allotting the target 10 per cent

of their substantial budgets to planning and evaluation.



- Hill and Knowlton and London International group allocated five per

cent of a pounds 750,000 budget to evaluating a global durex brand

awareness campaign. (Campaign, p8).



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