Hipkins leaves Shandwick for Scope tech role

Scope Ketchum has poached Shandwick Communications board director Rob Hipkins to head up its technology division. Hipkins will join Scope Ketchum as board director at the end of February and will work across both the technology and corporate practice groups.

Scope Ketchum has poached Shandwick Communications board director

Rob Hipkins to head up its technology division. Hipkins will join Scope

Ketchum as board director at the end of February and will work across

both the technology and corporate practice groups.



His arrival at the agency forms part of its investment programme in

senior players, which saw the appointment of Ruth Yearley as director of

planning and research last month.



Hipkins will develop a portfolio of technology clients, either through

attracting new business or from referral through the international

Ketchum network.



’Increasingly large IT clients are looking for people who understand the

technological and corporate issues,’ said Hipkins. ’The battle for

hearts and minds has moved away from the specialist trade press and into

business titles.’



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