Scope Ketchum has poached Shandwick Communications board director
Rob Hipkins to head up its technology division. Hipkins will join Scope
Ketchum as board director at the end of February and will work across
both the technology and corporate practice groups.
His arrival at the agency forms part of its investment programme in
senior players, which saw the appointment of Ruth Yearley as director of
planning and research last month.
Hipkins will develop a portfolio of technology clients, either through
attracting new business or from referral through the international
’Increasingly large IT clients are looking for people who understand the
technological and corporate issues,’ said Hipkins. ’The battle for
hearts and minds has moved away from the specialist trade press and into