Life beats off rivals to zip up Wrangler jeans

Life PR has beaten off competition from Cohn and Wolfe, Exposure, Jane Howard PR and Freud Communications to hook the account for Wrangler, the UK’s second biggest jeans brand.

Life PR has beaten off competition from Cohn and Wolfe, Exposure,

Jane Howard PR and Freud Communications to hook the account for

Wrangler, the UK’s second biggest jeans brand.



Wrangler put the account up for pitch last October (PR Week, 31 October

1997) after five years with Andersson Whitehill, which declined to

repitch.



Tim Henshall, marketing controller for Wrangler, said he talked to a

number of the agency’s existing clients before appointing Life to handle

the account, which is thought to carry a budget of pounds 210,000.



Life’s first task will be to support a new advertising campaign due to

break in the last week of March.



’We want to reach new consumers for Wrangler and position it as one of

the most exciting jeans brands of the moment,’ said Life’s new business

director Tilly Sampson. ’We want the campaign to have longevity and have

planned a raft of activities to implement over the next year,’ she

said.



The Wrangler account team will be led by board director Claudia

Marten.



Life’s other fashion clients include Tommy Hilfiger, Puma and

Timberland.



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