Life PR has beaten off competition from Cohn and Wolfe, Exposure,
Jane Howard PR and Freud Communications to hook the account for
Wrangler, the UK’s second biggest jeans brand.
Wrangler put the account up for pitch last October (PR Week, 31 October
1997) after five years with Andersson Whitehill, which declined to
Tim Henshall, marketing controller for Wrangler, said he talked to a
number of the agency’s existing clients before appointing Life to handle
the account, which is thought to carry a budget of pounds 210,000.
Life’s first task will be to support a new advertising campaign due to
break in the last week of March.
’We want to reach new consumers for Wrangler and position it as one of
the most exciting jeans brands of the moment,’ said Life’s new business
director Tilly Sampson. ’We want the campaign to have longevity and have
planned a raft of activities to implement over the next year,’ she
The Wrangler account team will be led by board director Claudia
Life’s other fashion clients include Tommy Hilfiger, Puma and