STOP PRESS: Medialink forges partnership with Test

Test Research, the communications arm of the MORI International Group, has joined forces with US-based Medialink Worldwide to provide a global PR evaluation service. Tim Burns, managing director of Test Research, said the company had found a partner which could measure not only the scale and nature of media coverage, but also the weight of exposure among key target audiences.

Test Research, the communications arm of the MORI International

Group, has joined forces with US-based Medialink Worldwide to provide a

global PR evaluation service. Tim Burns, managing director of Test

Research, said the company had found a partner which could measure not

only the scale and nature of media coverage, but also the weight of

exposure among key target audiences.



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