Shandwick International has changed its name to International
Public Relations, and in a bid to save pounds 2.5 million, has made two
of its most senior executives redundant with further job cuts planned in
regional offices around the word.
Chief executive Dermot McNulty, who has worked with the company for
eight years, and Colin Trusler, recently replaced as chief executive of
Shandwick UK by Michael Murphy, will both leave the company.
Trusler last month announced his move to a new role, that of group
operations director, at head office. He will not now take up that post.
Neither he nor McNulty have announced their next move.
The firm plans to rationalise its businesses into two worldwide brands,
Shandwick and Golin/Harris. The holding company, Shandwick
International, has changed its name to International PR to avoid being
associated more closely in clients’ minds with one of the two brands.
Golin/Harris will be expanded outside the US.
Murphy, Shandwick US chief executive officer Scott Meyer and Rich
Jernstedt, chief executive of Golin/Harris Communications in the US,
have all been promoted to the board. They join group chairman Lord
Chadlington of Dean and group finance director Roger Selman.
The changes were announced on Wednesday by Chadlington. Details of cuts
in the company’s regional headquarters will be announced over coming
’The company has had bureaucratic layers of fat in it and we have to
take them out,’ said Chadlington.
International PR is now looking for a chief executive with financial and
business management experience, rather than a PR background.
In the UK, executives have not decided whether to run an alternative
brand, and if so, which of the subsidiary businesses would remain under
their own name. Paragon communications was last month named as
Shandwick’s alternative agency. Welbeck Golin/Harris is due to change
its name to Shandwick in May.