McNulty and Trusler to leave Shandwick

Shandwick International has changed its name to International Public Relations, and in a bid to save pounds 2.5 million, has made two of its most senior executives redundant with further job cuts planned in regional offices around the word.

Shandwick International has changed its name to International

Public Relations, and in a bid to save pounds 2.5 million, has made two

of its most senior executives redundant with further job cuts planned in

regional offices around the word.



Chief executive Dermot McNulty, who has worked with the company for

eight years, and Colin Trusler, recently replaced as chief executive of

Shandwick UK by Michael Murphy, will both leave the company.



Trusler last month announced his move to a new role, that of group

operations director, at head office. He will not now take up that post.

Neither he nor McNulty have announced their next move.



The firm plans to rationalise its businesses into two worldwide brands,

Shandwick and Golin/Harris. The holding company, Shandwick

International, has changed its name to International PR to avoid being

associated more closely in clients’ minds with one of the two brands.

Golin/Harris will be expanded outside the US.



Murphy, Shandwick US chief executive officer Scott Meyer and Rich

Jernstedt, chief executive of Golin/Harris Communications in the US,

have all been promoted to the board. They join group chairman Lord

Chadlington of Dean and group finance director Roger Selman.



The changes were announced on Wednesday by Chadlington. Details of cuts

in the company’s regional headquarters will be announced over coming

weeks.



’The company has had bureaucratic layers of fat in it and we have to

take them out,’ said Chadlington.



International PR is now looking for a chief executive with financial and

business management experience, rather than a PR background.



In the UK, executives have not decided whether to run an alternative

brand, and if so, which of the subsidiary businesses would remain under

their own name. Paragon communications was last month named as

Shandwick’s alternative agency. Welbeck Golin/Harris is due to change

its name to Shandwick in May.



Leader, p9.



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