The Manoukian family, who are suing Prince Jefri of Brunei for
pounds 80 million over his alleged failure to honour business deals,
have appointed Ludgate Communications to act as press spokespeople.
Prince Jefri, youngest brother of the Sultan of Brunei, is counter suing
Bob and Rafi Manoukian, claiming that they exploited their relationship
with him to make unreasonable profits which they later concealed. He is
using his family’s PR man Sir Tim Bell to handle PR surrounding the
Bell has represented Prince Jefri for the last three years having worked
for the Sultan of Brunei for the last decade.
Ludgate’s team is led by head of public affairs Stephen Lock and fellow
director Richard Elsen. They expect the case, which started last Monday,
to last 12 to 14 weeks.
Lock said: ’We’re in court everyday as is Sir Tim Bell’s team. We expect
it to be fun but hard work.’
The Manoukians, born in Armenia but UK residents since the early 1970s,
are old business associates of the Prince. They claim that he reneged on
a pounds 45 million deal to buy the Adelphi building on the Strand and a
pounds 35 million verbal agreement to renovate five floors of the
Prince’s residence at 45, Park Lane.
In the US Prince Jefri, a keen polo player, also faces a suit from a
former Miss USA. His day job is chairman of the Brunei Investment
Authority, which invests his country’s oil wealth in properties around