FOCUS: HEALTH PR - Cashing in on the fruits of labour/The mother and baby market represents a major opportunity for PR professionals to build brand loyalties that will last for years. Good PR can build mutually beneficial relationships. Mark Hunter report

Each year over 750,000 women in the UK become pregnant, according to the Bounty/Market Trend Fact File. They, and the 650,000 babies they eventually deliver, will spend pounds 270 million on baby equipment, consume pounds 293 million worth of baby foods and drinks, and dispose of pounds 649 million worth of nappies.