FOCUS: HOME COUNTIES - Catching pitches from a home base/Agencies in the Home Counties can offer the advantages of a close proximity to London, but without the costly overheads

Many public relations consultancies based in the Home Counties, from Kent and Surrey to Berkshire and Oxfordshire - but based just outside London - would take great exception to hearing themselves described as ’regional’ businesses. That tag, they might assert sniffily, belongs to agencies located in Northern Ireland, say, or the North West or Wales.