Platform: Winning the race for the pursuit of excellence - The sooner the industry as a whole recognises the need for open appraisal, the sooner it will reach maturity, says Jill Coomber
Sometimes it feels like PR has left the playground behind. In PR
Week’s Agency Report (21 November), the large number of consultancies
that achieved a five-star rating for their performance over the last
year is testament to the industry’s developing credibility.