CAMPAIGNS: Spice Girls turn to poppy power - Charity PR

Following its award-winning Two Minute Silence campaign in 1996, research carried out by the Legion showed that 97 per cent of people aged between 15 and 24 wished to observe the Silence every year. The Legion decided to capitalise on this interest in remembrance by making young people the focus of its 1997 Poppy Appeal.

by POPPY BRECH

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