BORDER LINES: WARSAW - Mmd to raise interest in ABN

Dutch banking group ABN Amro has hired Mmd as its first PR agency in Poland. Mmd’s brief will be to raise ABN’s profile with businesses and the government as competition intensifies from rival foreign banks. Gary Freemantle, head of Mmd’s Warsaw office, said: ’We intend to differentiate Amro from the competition.’ Recent European acquisitions by ABN include the Magyar Hitel bank in Hungary and French banks Banque Demachus and Banque du Phenix.

by JULIETTE GARSIDE

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