BORDER LINES: WARSAW - Mmd to raise interest in ABN
Dutch banking group ABN Amro has hired Mmd as its first PR agency in Poland. Mmd’s brief will be to raise ABN’s profile with businesses and the government as competition intensifies from rival foreign banks. Gary Freemantle, head of Mmd’s Warsaw office, said: ’We intend to differentiate Amro from the competition.’ Recent European acquisitions by ABN include the Magyar Hitel bank in Hungary and French banks Banque Demachus and Banque du Phenix.
Sign in to continue
Need to activate your subscription?
Domain/Group Subscriptions
Click here >>
Individual Subscriptions
Click here >>
Need to activate your Subscription
Company Wide Subscriptions
Click here >>
UK Individual Subscribers
Click here >>