BORDER LINES: WARSAW - Mmd to raise interest in ABN
Dutch banking group ABN Amro has hired Mmd as its first PR agency
in Poland. Mmd’s brief will be to raise ABN’s profile with businesses
and the government as competition intensifies from rival foreign banks.
Gary Freemantle, head of Mmd’s Warsaw office, said: ’We intend to
differentiate Amro from the competition.’ Recent European acquisitions
by ABN include the Magyar Hitel bank in Hungary and French banks Banque
Demachus and Banque du Phenix.