INTERNATIONAL: De Bakker takes over B-M Asia after Kingsbury quits

Burson-Marsteller’s president and chief executive officer of Asia/Pacific Peter Kingsbury is to leave the agency. He is being replaced by Ferry de Bakker, B-M’s president and CEO for Europe .

Burson-Marsteller’s president and chief executive officer of

Asia/Pacific Peter Kingsbury is to leave the agency. He is being

replaced by Ferry de Bakker, B-M’s president and CEO for Europe .



British-born Kingsbury has decided to return to Australia to start his

own business.



The new role sees de Bakker return to the region in which he started his

B-M career 17 years ago. He joined B-M’s Kuala Lumpur office in 1979 as

a group manager.



Since then he has moved through the ranks of the agency, becoming

manager of B-M Netherlands in 1983, then president and CEO of B-M Europe

two years ago.



’We have sourced one of our most experienced leaders to manage our 17

offices in Asia/Pacific,’ said B-M’s president and chief executive

officer Tom Bell.



’The growth of both Asia’s economies and the company’s business in this

region has been substantial,’ he added. According to Bell, Asian

businesses are beginning to realise the importance of actively managing

their reputation.



Burson-Marsteller is one of the biggest networks in Asia Pacific with 17

offices spread across nine countries.



Reporting to de Bakker will be vice-chairman for Asia Martin Langford,

three chairmen of the healthcare, corporate and marketing practices,

plus strategic client services chairman Steve Lyons. B-M’s global

healthcare practice chair John Smith has been appointed to replace de

Bakker in Europe.



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