Great North Eastern Railway has hired Banner McBride to run an
internal communications programme as part of its drive to improve
Banner McBride’s first task is to conduct a survey of all GNER’s 2,600
employees to identify priority issues.
Rachael Culver Dodds, internal communications manager at GNER said it
was key to keep staff informed and involved in the changes taking place
at the company.
’GNER’s mission is to recreate the golden days of rail travel with a
high quality service,’ she said. ’We have to align everybody behind that
Culver Dodds was appointed as GNER’s first internal communications
manager in July from Leeds law firm Booth and Co. She said GNER wants to
create systems so that employees have direct access to senior management
and can provide ideas about areas for improvement.
GNER has had a strategy of investing in communications in 1997, with an
advertising spend of pounds 2 million, handled by Leeds-based Charles
Walls Group, and the appointment of lobbying agency Westminster Strategy
to promote the rail operator among new Labour MPs in July.
The train operator, which operates routes between London, Yorkshire, the
North-East and Scotland, last month claimed a 20 per cent increase in
passengers since it launched its pounds 19 ticket to Scotland last