RM hires Grayling to give lessons on learning Grid

Schools IT supplier RM has hired Grayling to promote it as one of the leading developers of the Government’s National Grid for Learning.

Schools IT supplier RM has hired Grayling to promote it as one of

the leading developers of the Government’s National Grid for

Learning.



The Grid, to be launched next autumn, will be a library of educational

material for primary and secondary schools, accessible via the internet

from classrooms, homes and libraries. All schools need to be ready to

connect to it by 2002.



Grayling won RM’s corporate and product PR business after pitching

against Powerhouse and incumbent Harvard PR.



RM controls 50 per cent of the primary and secondary school IT market,

and also supplies further education colleges and universities.



The Government has announced pounds 100 million of new money to fund

improvements to schools, including purchasing IT hardware and software

to link them to the grid.



’Everyone in education knows who RM is but because IT is becoming a

political and social issue we have a wider audience to reach,’ said

Fiona McLean, public relations manager for RM.



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