Diary: The mother of all in-house ethical PR problems

You can tell a sector has come of age when it begins to spawn a second generation of PR professionals. During this year’s round of graduate recruitment interviews, A Plus’s Jonathan Simnett found himself interviewing a young Cambridge graduate with the rather familiar surname of Hibbitt and an uncanny insight into the hi-tech sector.

You can tell a sector has come of age when it begins to spawn a

second generation of PR professionals. During this year’s round of

graduate recruitment interviews, A Plus’s Jonathan Simnett found himself

interviewing a young Cambridge graduate with the rather familiar surname

of Hibbitt and an uncanny insight into the hi-tech sector.



’I received a call from a head hunter who said I have this girl who is

very bright, and I think her mother is quite high up in PR.’ Sure enough

Claire Hibbitt turned out to be a dead ringer for her mother, Tari

Hibbitt, head of European technology at Edelman.



’I decided not to be put off by the small fact that her mother is a

senior competitor,’ says Simnett.



Hibbitt who is currently living at home with her mother is no doubt

going to have to learn to keep her own counsel. ’When I go home and she

asks what sort of day I have had, I will just have to answer yes or no.

The last thing I expected to be doing is working in direct competition

with my mother,’ says Hibbitt Jr.



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