Diary: Financial Dynamics staff prove that clients can bank on their confidentiality

Chinese walls between account teams are frequently put to the test in the world of financial PR, as Financial Dynamics - which handles PR for Birmingham Midshires, soon to be acquired by The Royal Bank of Scotland - recently found out.

Chinese walls between account teams are frequently put to the test

in the world of financial PR, as Financial Dynamics - which handles PR

for Birmingham Midshires, soon to be acquired by The Royal Bank of

Scotland - recently found out.



FD’s managing director Nick Miles, had the task of heading the Midshires

team going into the merger. Due to confidentially agreements Miles was

unaware that RBS was the bank involved in the deal. Miles was asked by

Midshires’ Tony McGarahan at what stage they should speak to the rival

PR team. ’I told him as late as possible, and that I still did not know

who the bid was coming from,’ says Miles.



Meanwhile Miles’ Financial Dynamics colleague George Welham was

furiously working on RBS’ public relations for the merger announcement.

In many agencies this would cause all sorts of bother but Miles reckons

that he never twigged: ’We had all the usual codewords and security in

place.’



So how did Miles find out that his old mucker Welham was in on the deal

- a breach of security? An indiscreet word over a glass of

chardonnay?



Nothing so interesting. ’I saw an article in a Sunday paper saying RBS

was involved,’ says Miles. ’I spoke to the client and they brought us

fully into their confidence.’



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