Chinese walls between account teams are frequently put to the test
in the world of financial PR, as Financial Dynamics - which handles PR
for Birmingham Midshires, soon to be acquired by The Royal Bank of
Scotland - recently found out.
FD’s managing director Nick Miles, had the task of heading the Midshires
team going into the merger. Due to confidentially agreements Miles was
unaware that RBS was the bank involved in the deal. Miles was asked by
Midshires’ Tony McGarahan at what stage they should speak to the rival
PR team. ’I told him as late as possible, and that I still did not know
who the bid was coming from,’ says Miles.
Meanwhile Miles’ Financial Dynamics colleague George Welham was
furiously working on RBS’ public relations for the merger announcement.
In many agencies this would cause all sorts of bother but Miles reckons
that he never twigged: ’We had all the usual codewords and security in
So how did Miles find out that his old mucker Welham was in on the deal
- a breach of security? An indiscreet word over a glass of
Nothing so interesting. ’I saw an article in a Sunday paper saying RBS
was involved,’ says Miles. ’I spoke to the client and they brought us
fully into their confidence.’