What The Papers Say: Rank finds itself an outsider in the City

Rank had two bites of the press cherry over the summer months. Firstly as a result of changes to its Butlin’s camps at Ayr and Pwllheli and secondly, as it drafted in Noddy to outline details of the investment package designed to turn an outdated concept into a modern leisure facility. However, Rank management only succeeded in putting over a series of negative messages: ’If you ask me why this wasn’t done years ago, the answer is I don’t know.’ (chief executive Andrew Teare) ’People on social security are finding they can stay cheaper at home.’ (financial director Nigel Turnbull) ’We don’t want anyone to think we are trying to turn Butlin’s into an upmarket product.’ (head of Rank Holidays, Jerry Fowden).

Rank had two bites of the press cherry over the summer months.

Firstly as a result of changes to its Butlin’s camps at Ayr and Pwllheli

and secondly, as it drafted in Noddy to outline details of the

investment package designed to turn an outdated concept into a modern

leisure facility. However, Rank management only succeeded in putting

over a series of negative messages: ’If you ask me why this wasn’t done

years ago, the answer is I don’t know.’ (chief executive Andrew Teare)

’People on social security are finding they can stay cheaper at home.’

(financial director Nigel Turnbull) ’We don’t want anyone to think we

are trying to turn Butlin’s into an upmarket product.’ (head of Rank

Holidays, Jerry Fowden).



In the face of competition from foreign holidays and Center Parcs, this

confirmed the City’s view: ’How desperate its plight has become.’

(William Kay, Mail on Sunday). The media used drug scandals, Redcoats

and nursery characters to warn shareholders and punters they’d be better

off elsewhere.



Evaluation and analysis by CARMA International. Cuttings supplied by The

Broadcast Monitoring Company. ’What The Papers Say’ can be found at:

www.carma.com.



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