PR EUROPE: AMSTERDAM - Argos puts H&K on order

Hill and Knowlton Netherlands has been hired by catalogue store giant Argos to work on PR for its Dutch launch. Argos will open its first continental stores in the Netherlands in January 1998. H&K pitched against three other agencies and is responsible for general PR and media relations. Alexander Schoevers, executive vice-president of H&K Netherlands, said: ’Argos has chosen the Netherlands as its first European market outside the UK.’

Hill and Knowlton Netherlands has been hired by catalogue store

giant Argos to work on PR for its Dutch launch. Argos will open its

first continental stores in the Netherlands in January 1998. H&K pitched

against three other agencies and is responsible for general PR and media

relations. Alexander Schoevers, executive vice-president of H&K

Netherlands, said: ’Argos has chosen the Netherlands as its first

European market outside the UK.’



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