Bergstrom to promote the tourist wizardry of Oz

The Australian Tourist Commission has appointed Swedish PR agency Jerry Bergstrom to handle its Scandinavian business.

The Australian Tourist Commission has appointed Swedish PR agency

Jerry Bergstrom to handle its Scandinavian business.



Agency president Jerry Bergstrom said he is currently in discussions

with agencies in Norway, Finland and Denmark to work on the account,

which is thought to be worth around pounds 80,000.



The win follows a four-way competitive pitch between incumbent

Burson-Marsteller, Johansson and Co and Andreasson in Sweden.



’Australia is considered to be a dream destination,’ said Lisa Lonner,

account director. ’The challenge in promoting it is that it’s so far

away.’



The ATC reviews its agency accounts every three years. BGB and

Associates retained the account for the UK and Ireland(PR Week, 22

August), and Adam and Partner in Germany and Studio Aigo in Italy have

also been retained.



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