Herald plays instrumental PR role for Texas products

Global technology company Texas Instruments has hired Herald Communications Munich to run a pan-European campaign for its educational and productivity products.

Global technology company Texas Instruments has hired Herald

Communications Munich to run a pan-European campaign for its educational

and productivity products.



The account, which is worth over pounds 100,000 in fees, includes media

relations in Benelux, Italy, Scandinavia, and German speaking Europe.

Activities in the UK will be handled by Herald’s UK office.



As well as promoting the existing product range - which includes

calculators, organisers and personal digital assistants - Herald will be

launching TI’s first pen-based personal digital assistant, the

AVIGO.



The AVIGO has a comprehensive schedule and project management system and

is targeted at mobile professionals. The launch campaign will target PC,

consumer, lifestyle and business press and broadcast media.



Herald will also promote the 30th anniversary of the introduction of the

first hand-held calculator over the autumn.



Herald has worked for TI in the past on a pan-European basis for its

notebook products, and in Germany on personal organisers.



’We’ve recruited a specific team to service TI across Europe,’ said Esme

Page, managing director of Herald Communications.



Based in Dallas, TI designs and supplies digital signal processing

solutions.



It also produces controls and sensors, metallurgical materials and

digital light processing technologies.



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