Global technology company Texas Instruments has hired Herald
Communications Munich to run a pan-European campaign for its educational
and productivity products.
The account, which is worth over pounds 100,000 in fees, includes media
relations in Benelux, Italy, Scandinavia, and German speaking Europe.
Activities in the UK will be handled by Herald’s UK office.
As well as promoting the existing product range - which includes
calculators, organisers and personal digital assistants - Herald will be
launching TI’s first pen-based personal digital assistant, the
AVIGO.
The AVIGO has a comprehensive schedule and project management system and
is targeted at mobile professionals. The launch campaign will target PC,
consumer, lifestyle and business press and broadcast media.
Herald will also promote the 30th anniversary of the introduction of the
first hand-held calculator over the autumn.
Herald has worked for TI in the past on a pan-European basis for its
notebook products, and in Germany on personal organisers.
’We’ve recruited a specific team to service TI across Europe,’ said Esme
Page, managing director of Herald Communications.
Based in Dallas, TI designs and supplies digital signal processing
solutions.
It also produces controls and sensors, metallurgical materials and
digital light processing technologies.
