Ketteringham focuses on the viewers at BSC

The Broadcasting Standards Commission has hired Andrew Ketteringham as its new communications director.

The Broadcasting Standards Commission has hired Andrew Ketteringham

as its new communications director.



The BSC - formed in April this year from a merger between the

Broadcasting Complaints Commission and the Broadcasting Standards

Council - is the statutory body that regulates standards and fairness in

broadcasting.



Its remit covers TV and radio on terrestial, satellite, cable and

text.



’We represent the consumer’s voice in broadcasting and have to make sure

consumers know who we are and that they can complain to us if standards

have fallen,’ said Ketteringham.



He will be putting together a consumer communications strategy which

will monitor the views of consumers and ensure that these views are

communicated to broadcasters.



Lobbying and public affairs will also play a major part in

Ketteringham’s brief, and he will be contacting new MPs and those with

interests in broadcasting.



Ketteringham was formerly head of public affairs at the TSB group which

he left after the merger between TSB and Lloyds. He most recently worked

as an independent consultant.



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