Barclay Stratton’s PR medicine to Ideal Health Show

Barclay Stratton, the Ansdell Group’s consumer arm, has been appointed to promote the Ideal Health Show - a centrepiece of the National Health Service’s 50th anniversary celebrations in July 1998.

Barclay Stratton, the Ansdell Group’s consumer arm, has been

appointed to promote the Ideal Health Show - a centrepiece of the

National Health Service’s 50th anniversary celebrations in July

1998.



The consultancy won a five-way pitch last month to handle the three-year

contract, estimated to be worth pounds 100,000 in fees per year. Handel

Communications, 3G, BMA and Harrison Cowley also pitched.



The first challenge for the consultancy is to help attract appropriate

exhibitors to fill the show. The second stage is to devise a consumer

campaign to raise awareness of the event with the public.



’We will be targeting sectors such as pharmaceuticals, food, medical

insurance, charities and sports and leisure so that when the sales

effort begins to bite there will be a latent awareness in each of these

sectors,’ said Mike Turnbull, chief executive of the Ideal Health

Show.



Barclay Stratton managing director Jenny Thomas said: ’Our role is to

generate a high volume of exposure in phases so that health-related

business can take up stand space and then so that the public can attend

in droves.’



The second show. ’Health in the Millennium’, is planned to run in

January 2000, with the aim of making it an annual event.



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