Barclay Stratton, the Ansdell Group’s consumer arm, has been
appointed to promote the Ideal Health Show - a centrepiece of the
National Health Service’s 50th anniversary celebrations in July
The consultancy won a five-way pitch last month to handle the three-year
contract, estimated to be worth pounds 100,000 in fees per year. Handel
Communications, 3G, BMA and Harrison Cowley also pitched.
The first challenge for the consultancy is to help attract appropriate
exhibitors to fill the show. The second stage is to devise a consumer
campaign to raise awareness of the event with the public.
’We will be targeting sectors such as pharmaceuticals, food, medical
insurance, charities and sports and leisure so that when the sales
effort begins to bite there will be a latent awareness in each of these
sectors,’ said Mike Turnbull, chief executive of the Ideal Health
Barclay Stratton managing director Jenny Thomas said: ’Our role is to
generate a high volume of exposure in phases so that health-related
business can take up stand space and then so that the public can attend
The second show. ’Health in the Millennium’, is planned to run in
January 2000, with the aim of making it an annual event.