GE Information Services, a supplier of internet services, has
appointed A Plus as its UK public relations agency. A Plus pitched
against incumbent DPA, Banner, Burson-Marsteller, and Arrow for the
pounds 100,000 fee business.
GE has supplied electronic commerce solutions for eight years. The A
Plus hiring comes as GE faces growing competition from telecoms players
such as BT and established internet service providers (ISPs) such as
America Online and WorldCom.
A Plus will help reposition GE as a supplier of a range of electronic
business solutions outside its electronic commerce specialism. GE
supplies commerce networks used by companies like Tesco.
Stan Woods, director of A Plus, said: ’GE wants to be seen as a leader
in the internet area.
The market is in a time of huge flux as companies change their business
structures. It’s our job to make sure that GE’s breadth of experience is
A Plus will attempt to raise the profile of GE with a campaign involving
national and hi-tech publications. GE already has an internal corporate
PR team and its financial PR is handled by Burson-Marsteller.
WorldCom’s acquisition of CompuServe earlier this week will intensify
the pressure on GE as the ISP sector hots up.