A Plus aims to anchor GE amid market in flux

GE Information Services, a supplier of internet services, has appointed A Plus as its UK public relations agency. A Plus pitched against incumbent DPA, Banner, Burson-Marsteller, and Arrow for the pounds 100,000 fee business.

GE Information Services, a supplier of internet services, has

appointed A Plus as its UK public relations agency. A Plus pitched

against incumbent DPA, Banner, Burson-Marsteller, and Arrow for the

pounds 100,000 fee business.



GE has supplied electronic commerce solutions for eight years. The A

Plus hiring comes as GE faces growing competition from telecoms players

such as BT and established internet service providers (ISPs) such as

America Online and WorldCom.



A Plus will help reposition GE as a supplier of a range of electronic

business solutions outside its electronic commerce specialism. GE

supplies commerce networks used by companies like Tesco.



Stan Woods, director of A Plus, said: ’GE wants to be seen as a leader

in the internet area.



The market is in a time of huge flux as companies change their business

structures. It’s our job to make sure that GE’s breadth of experience is

communicated effectively.’



A Plus will attempt to raise the profile of GE with a campaign involving

national and hi-tech publications. GE already has an internal corporate

PR team and its financial PR is handled by Burson-Marsteller.



WorldCom’s acquisition of CompuServe earlier this week will intensify

the pressure on GE as the ISP sector hots up.



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