American Skiing Company

Jane Howard PR has been hired by the American Skiing Company to promote six New England resorts in the UK following a six-way pitch. Howard launched the PR campaign on 11 September with a reception for 70 journalists at the Sports Cafe, London. Howard said that the campaign would focus on the longer season, price and guaranteed snow quality of the US destinations over European ski holidays. Packages start from pounds 250 a week.

Jane Howard PR has been hired by the American Skiing Company to

promote six New England resorts in the UK following a six-way pitch.

Howard launched the PR campaign on 11 September with a reception for 70

journalists at the Sports Cafe, London. Howard said that the campaign

would focus on the longer season, price and guaranteed snow quality of

the US destinations over European ski holidays. Packages start from

pounds 250 a week.



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