PRCA sees record number of entries for 1997 awards

The launch of the first football investment fund, the sponsorship of TV soap Coronation Street, and a campaign on information fatigue syndrome were among a diverse range of winners at this year’s PRCA Awards for Outstanding Consultancy Practice.

The launch of the first football investment fund, the sponsorship

of TV soap Coronation Street, and a campaign on information fatigue

syndrome were among a diverse range of winners at this year’s PRCA

Awards for Outstanding Consultancy Practice.



Eight consultancies picked up awards and there were ten commendations

from a record field of 125 entries.



The winners and commendations were announced at a presentation at the

Institute of Directors in London last Friday.



The judges praised the winners for their creativity and

professionalism.



But they also remarked on the disappointing number of unsuccessful

entrants who still relied on the ’unhelpful measure’ of advertising

value equivalents for evaluating the effectiveness of their work.



Four of the winners presented case studies of their winning campaigns at

the event, including Charles Barker’s handling of the Cadbury’s

Coronation Street sponsorship.



Winner              Client                   Campaign

Biss Lancaster      Singer & Friedlander     Launch of first

                                             Football Fund

Charles Barker      Cadbury                  Coronation Street

                                             sponsorship

Firefly             Reuters Business         Dying for tion

                                             Information

Lansons Comms       Fleming Investment       Fleming Pension

                    Trust Management         Map of Britain

Lexis PR            Kimberly Clark           Andrex Puppy

                                             Appeal

Munro & Forster     Periodical Publishers    Teenage Magazine

                    Association              Arbitration Panel

Paragon Comms       Bass Brewers             FA Carling

                                             Premiership

Welbeck             Nestle Rowntree          Kit Kat Mint

Commendations

A Plus; Cohn and Wolfe (twice); Countrywide Porter Novelli

(twice - Banbury and Leeds); Munro & Forster; PR Centre; Quentin Bell

Organisation; Sandpiper; Shandwick Scotland



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