The launch of the first football investment fund, the sponsorship
of TV soap Coronation Street, and a campaign on information fatigue
syndrome were among a diverse range of winners at this year’s PRCA
Awards for Outstanding Consultancy Practice.
Eight consultancies picked up awards and there were ten commendations
from a record field of 125 entries.
The winners and commendations were announced at a presentation at the
Institute of Directors in London last Friday.
The judges praised the winners for their creativity and
But they also remarked on the disappointing number of unsuccessful
entrants who still relied on the ’unhelpful measure’ of advertising
value equivalents for evaluating the effectiveness of their work.
Four of the winners presented case studies of their winning campaigns at
the event, including Charles Barker’s handling of the Cadbury’s
Coronation Street sponsorship.
Winner Client Campaign
Biss Lancaster Singer & Friedlander Launch of first
Charles Barker Cadbury Coronation Street
Firefly Reuters Business Dying for tion
Lansons Comms Fleming Investment Fleming Pension
Trust Management Map of Britain
Lexis PR Kimberly Clark Andrex Puppy
Munro & Forster Periodical Publishers Teenage Magazine
Association Arbitration Panel
Paragon Comms Bass Brewers FA Carling
Welbeck Nestle Rowntree Kit Kat Mint
A Plus; Cohn and Wolfe (twice); Countrywide Porter Novelli
(twice - Banbury and Leeds); Munro & Forster; PR Centre; Quentin Bell
Organisation; Sandpiper; Shandwick Scotland