Lowe Bell under starter’s orders at racing board

The British Horseracing Board has appointed Lowe Bell Communications to handle Parliamentary affairs and to take on the PR task of bringing racing to a wider audience.

The British Horseracing Board has appointed Lowe Bell

Communications to handle Parliamentary affairs and to take on the PR

task of bringing racing to a wider audience.



The board is the equivalent of the Football Association for the horse

racing fraternity. As its governing body, it represents the interests of

all participants: race courses, race horse owners and breeders, the Tote

and jockeys. It took over from the Jockey Club in 1993.



The account, which is understood to be worth a six-figure sum, was won

following a competitive pitch against the incumbent political adviser

GJW, the Hogarth Partnership, and Shandwick.



It is the first time that the board has embarked on a general PR

offensive.



It has previously concentrated its efforts on lobbying. Lowe Bell’s task

is to make racing more successful and more profitable by bringing it to

a wider audience.



The board’s chief executive Tristram Ricketts said: ’It is normal

practice to review arrangements from time to time and such a review

presented a timely opportunity to widen the brief.’ Ricketts praised

GJW’s contribution on the political and legislative fronts.



- Lowe Bell Political is understood to have lost KPMG’s government

affairs account to Lawson Lucas Mendelsohn, the agency formed by two

former employees in May, following a pitch that also involved Shandwick.

LLM has also picked up the Community Pharmacy Action Group, which was

with Charles Barker and the Engineering Employers Federation, for which

Shandwick also pitched.



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