The British Horseracing Board has appointed Lowe Bell
Communications to handle Parliamentary affairs and to take on the PR
task of bringing racing to a wider audience.
The board is the equivalent of the Football Association for the horse
racing fraternity. As its governing body, it represents the interests of
all participants: race courses, race horse owners and breeders, the Tote
and jockeys. It took over from the Jockey Club in 1993.
The account, which is understood to be worth a six-figure sum, was won
following a competitive pitch against the incumbent political adviser
GJW, the Hogarth Partnership, and Shandwick.
It is the first time that the board has embarked on a general PR
It has previously concentrated its efforts on lobbying. Lowe Bell’s task
is to make racing more successful and more profitable by bringing it to
a wider audience.
The board’s chief executive Tristram Ricketts said: ’It is normal
practice to review arrangements from time to time and such a review
presented a timely opportunity to widen the brief.’ Ricketts praised
GJW’s contribution on the political and legislative fronts.
- Lowe Bell Political is understood to have lost KPMG’s government
affairs account to Lawson Lucas Mendelsohn, the agency formed by two
former employees in May, following a pitch that also involved Shandwick.
LLM has also picked up the Community Pharmacy Action Group, which was
with Charles Barker and the Engineering Employers Federation, for which
Shandwick also pitched.