DIARY: PR people sometimes go over the top ...

PR people sometimes go over the top, but Key Communications, Will Robson took the phrase literally. He put his Army training to good use on behalf of client Sedgwick UK Risk Services, by abseiling down the outside of the company’s building. This undeniably risky stunt, arranged to promote the company’s link with homeless charity Crisis, passed without incident, although Key managing director Liz Fraser admits the agency did end up offering to pay to have Robson’s suit cleaned. Quite right too. Having occasionally abseiled myself, I can assure readers that the proper kit to wear on these occasions is brown trousers and a sturdy pair of cycle clips.

PR people sometimes go over the top, but Key Communications, Will Robson

took the phrase literally. He put his Army training to good use on

behalf of client Sedgwick UK Risk Services, by abseiling down the

outside of the company’s building. This undeniably risky stunt, arranged

to promote the company’s link with homeless charity Crisis, passed

without incident, although Key managing director Liz Fraser admits the

agency did end up offering to pay to have Robson’s suit cleaned. Quite

right too. Having occasionally abseiled myself, I can assure readers

that the proper kit to wear on these occasions is brown trousers and a

sturdy pair of cycle clips.



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