As the world awaits the publication of Norma Major’s memoirs, Midas PR
is about to promote the true story of another well-known celebrity wife
- a certain Sarah Ferguson, Duchess of York.
The book, with the working title My Story - despite being ghost-written
by American Jeffrey Schneider - is due to hit the shelves in November.
Tony Mulliken, Midas’s genial joint managing director, tells me he
hasn’t yet met the ex-HRH, but feels the vibes are good. The PR
programme will be worked out with the Duchess, but he does predict it is
not likely to include a tete-a-tete with Clive Anderson.
Mulliken has yet to see the Duchess’s manuscript, although he says it
has been delivered to the publisher Simon and Schuster and they are
‘thrilled with it’.
As for whether this means the firm has blown it with the rest of the
Royal family, Mulliken thinks not, although there is one piece of work
he feels he would have to turn down - that’s the other book: Fergie: Her
That book covers her fling with toe-sucking Texan John Bryan and is
currently the subject of High Court action between publisher Michael
O’Mara Books and the Duchess’s lawyers.
Mulliken says: ‘We work for many publishers but if we were asked to do
that particular job, sadly, we’d have to say no.’