The European Petroleum Industry Association (Europia) is looking to
recruit a PR agency in Brussels to promote its role in a Europe-wide
campaign to improve air quality.
Established in 1992, the Auto-Oil Programme unites the European
Commission, Europia and the European Automotive Manufacturers
Association in an effort to identify ways of improving air quality
through a reduction in road traffic pollution.
In June this year the commission agreed a strategy to reduce emissions
from road transport by up to 70 per cent in the year 2010 and
legislation is now pending in the European Parliament.
Pamela Mounter, communications adviser for Europia, explained that the
association needed an agency to give advice on how best to present its
research findings and proposals to the public.
She added that the brief would involve some implementation support, but
would not include lobbying.
‘We are quite adamant that any kind of dealings with the Commission or
the Parliament are done by our own people,’ she said.
‘We have the ideas, but need some public relations realists to help us
communicate them,’ she added.
Formed in 1990, Europia represents Europe’s national oil industry
associations and companies, including BP, Esso, Shell and Mobil.