Mondex International, the global franchising arm of the electronic cash
system, has picked Gerry Hopkinson as its first head of corporate
Hopkinson, a director at Mondex UK’s PR agency, Band and Brown, will
switch to the in-house role at the group’s worldwide headquarters in
The 32-year-old has headed the account for Mondex’s UK operations - a
joint venture between National Westminster Bank, Midland Bank and BT -
He helped launch the UK arm’s electronic cash pilot scheme in Swindon,
targeting local businesses and later running an educational drive to
encourage consumers to adopt the smartcard system.
Hopkinson’s task at Mondex International, a consortium of 17 companies
set up by the National Westminster Bank in July, is to establish a
central PR strategy.
Hopkinson will work with consortia in the US, Australia, New Zealand and
Hong Kong, each of which is aiming to license Mondex’s technology and
brand to businesses in their country.
Robin O’Kelly, a senior consultant at Mondex’s International’s money
corporate consultancy, Shandwick Consultants, has been managing the in-
house PR resource temporarily.
Hopkinson, who will report to Mondex International marketing director
Mark Gordon, is expected to build an in-house team when he arrives
at the company’s London headquarters.
Band and Brown chief executive Nick Band said he would be replaced ‘at
Mondex is designed to be used both by consumers for shopping and by
banks for transferring mopeny via phone systems and ATMs. Customers can
also bank and send their electronic assets to other parties using