NEWS: Mondex cashes in on the experience of Hopkinson

Mondex International, the global franchising arm of the electronic cash system, has picked Gerry Hopkinson as its first head of corporate affairs.

Mondex International, the global franchising arm of the electronic cash

system, has picked Gerry Hopkinson as its first head of corporate

affairs.



Hopkinson, a director at Mondex UK’s PR agency, Band and Brown, will

switch to the in-house role at the group’s worldwide headquarters in

November.



The 32-year-old has headed the account for Mondex’s UK operations - a

joint venture between National Westminster Bank, Midland Bank and BT -

since 1994.



He helped launch the UK arm’s electronic cash pilot scheme in Swindon,

targeting local businesses and later running an educational drive to

encourage consumers to adopt the smartcard system.



Hopkinson’s task at Mondex International, a consortium of 17 companies

set up by the National Westminster Bank in July, is to establish a

central PR strategy.



Hopkinson will work with consortia in the US, Australia, New Zealand and

Hong Kong, each of which is aiming to license Mondex’s technology and

brand to businesses in their country.



Robin O’Kelly, a senior consultant at Mondex’s International’s money

corporate consultancy, Shandwick Consultants, has been managing the in-

house PR resource temporarily.



Hopkinson, who will report to Mondex International marketing director

Mark Gordon, is expected to build an in-house team when he arrives

at the company’s London headquarters.



Band and Brown chief executive Nick Band said he would be replaced ‘at

some stage’.



Mondex is designed to be used both by consumers for shopping and by

banks for transferring mopeny via phone systems and ATMs. Customers can

also bank and send their electronic assets to other parties using

Mondex-compatible phones.



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