Public affairs firm Politics International has beaten off four
competitor agencies to win a pounds 40,000 account, geared towards
enhancing the cement industry’s environmental image.
The contract which was pitched at the beginning of the year, by the
British Cement Association, follows growing concern among
environmentalists of the cement industry’s use of recycled liquid fuel
to fire cement kilns. Fossil fuels have been used traditionally.
Chris Guyver, director of Politics International, said that the
consultancy’s campaign would concentrate on providing advice to the
industry on environmental issues, which will be prioritised at the
beginning of the year.
Politics International’s previous experience in the energy and
environmental fields, which includes servicing clients such as the
Energy from Waste Association, is thought to have contributed to BCA
appointing the consultancy.
The British Cement Association represents the interests of the UK cement
industry, which has an annual turnover of pounds 650 million.
Its members include the largest manufacturers in the industry, such as
Blue Circle Cement, Castle Cement and Rugby Cement.