NEWS: BCA cements its PR relationship with Politics International

Public affairs firm Politics International has beaten off four competitor agencies to win a pounds 40,000 account, geared towards enhancing the cement industry’s environmental image.

Public affairs firm Politics International has beaten off four

competitor agencies to win a pounds 40,000 account, geared towards

enhancing the cement industry’s environmental image.



The contract which was pitched at the beginning of the year, by the

British Cement Association, follows growing concern among

environmentalists of the cement industry’s use of recycled liquid fuel

to fire cement kilns. Fossil fuels have been used traditionally.



Chris Guyver, director of Politics International, said that the

consultancy’s campaign would concentrate on providing advice to the

industry on environmental issues, which will be prioritised at the

beginning of the year.



Politics International’s previous experience in the energy and

environmental fields, which includes servicing clients such as the

Energy from Waste Association, is thought to have contributed to BCA

appointing the consultancy.



The British Cement Association represents the interests of the UK cement

industry, which has an annual turnover of pounds 650 million.



Its members include the largest manufacturers in the industry, such as

Blue Circle Cement, Castle Cement and Rugby Cement.



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