NEWS: Your message should not only be audible, it should be consistent

Sherlock Holmes, I suspect, would have his limitations these days. It is all very well having hyper powers of logic and deduction. But you also need evidence upon which to convince a jury beyond all reasonable doubt. And that is not as easy as it was. But, as a PRO, I remain a devotee of Holmes’ methods and, not least, of his ear for the dog that did not bark in the night.

Sherlock Holmes, I suspect, would have his limitations these days. It is

all very well having hyper powers of logic and deduction. But you also

need evidence upon which to convince a jury beyond all reasonable doubt.

And that is not as easy as it was. But, as a PRO, I remain a devotee of

Holmes’ methods and, not least, of his ear for the dog that did not bark

in the night.



Why, for example, has Lord Justice Scott, of Iraqi arms infamy, remained

unmolested by animal rights campaigners even though I gathered during

his inquiry that he could be seen as often in hunting pink as in a wig.

I would be mortified if they did pursue him because mobbing an

individual is not what protest should be about. But they have not

previously been above harassing prominent huntsmen. So why not even a

growl?



Similarly, how can it be that protesters - among them elderly grandmas -

have picketed to prevent the export of veal calves, but have not raised

even a timorous moo against the mass slaughter of their mothers? Is it

all right to slaughter healthy cows by the thousand, but wrong to raise

a single calf in unnatural conditions?



As for Alan Shearer’s record transfer from Blackburn to Newcastle

United, scarcely a disapproving word has has been uttered about the

enormity of his pounds 15m fee or his monumental wages. Yet however many

smart deals our top businessmen pull off - and however many jobs they

create or preserve in the process - their pay, perks and share options

are always derided. ‘Fat cat’ has become a term of abuse reserved for

our wealth creators.



Perhaps Mr Shearer gets away with it because, as a professional

footballer, he is still thin. Or do we like to see our working class

heroes getting on and forget that a lot of so-called fat cats were once

working-class lads themselves?



I wonder whether Holmes would draw the same elementary conclusions from

these silent kennels as I do. But what would he make of a dog which

suddenly started barking in an entirely different way? This is what the

Left-inclined Institute of Public Policy Research has just done. It has

amazingly concluded that the NHS, far from being underfunded, should not

necessarily have any more money spent on it.



Why? I am sure that even Dr Watson would understand in a flash on being

told that a general election was coming and that the Left, if that is

how Tony Blair’s ‘New’ Labour can be described, were expected to win.

The Institute is preparing Labour for the rigours of office. This may be

good politics. But it is appalling PR. Barking differently can be as

significant - and incredible - as not barking at all.



Sir Bernard Ingham writes for the Daily Express



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