NEWS: Mercury calls in Welbeck

Mercury has side-stepped retained agency The Practice and brought in Welbeck Golin/Harris to handle PR for the launch of its first consumer ad campaign since ditching Harry Enfield’s ‘Mr Grayson’ character two years ago.

Mercury has side-stepped retained agency The Practice and brought in

Welbeck Golin/Harris to handle PR for the launch of its first consumer

ad campaign since ditching Harry Enfield’s ‘Mr Grayson’ character two

years ago.



The telecoms firm, which has also just signed Biss Lancaster, hired

Welbeck for the two-month campaign after a two-way pitch against The

Practice. The work, with an estimated fee-value of around pounds 30,000,

will support Mercury’s new pounds 2 million advertising campaign, which

is aimed at residential and small business customers and kicks off on

September 16.



Sarah Wagnall, Mercury’s media relations manager, said the company had

not wanted to ‘muddy the waters’ by recruiting one of its roster

agencies for the advertising campaign and that Welbeck’s appointment did

not signal dissatisfaction with The Practice.



‘The Practice is still doing all work on ongoing PR and support for the

small business and residential markets,’ she said.



Welbeck’s appointment coincides with Mercury’s signing of Biss Lancaster

to target specific business sectors, such as transport, banking and

pharmaceutical. Some of this work was previously handled by hi-tech

agency DPA, which continues to be retained on a largely trade-based

brief.



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