NEWS: GCI ousts B-M at Westinghouse

Westinghouse Electric Corporation, the US industrial technology and broadcasting giant, has recruited GCI as its global agency of record, displacing rival consultancy Burson-Marsteller.

Westinghouse Electric Corporation, the US industrial technology and

broadcasting giant, has recruited GCI as its global agency of record,

displacing rival consultancy Burson-Marsteller.



The appointment, which was confirmed last week, follows a review of

worldwide public relations in May which saw GCI pitch against the

incumbent. Westinghouse also saw presentations from other PR providers

across its range of businesses, including Kekst and Company which

previously handled investor relations in the US.



Since then GCI has managed a number of projects, including

communications for Westinghouse’s acquisition of CBS earlier this year.

Its role will now cover all aspects of public relations on a worldwide

basis.



Rick Anderson, executive vice president at GCI New York, will manage

work in America and the Pacific, while UK managing director Adrian

Wheeler will be handling Europe, the Middle East and Africa.



GCI’s appointment comes just eight months after its worldwide chief

executive, Jack Bergen, joined Westinghouse as senior vice president of

corporate relations. ‘When I came over I put the account up for review

and let folks know that GCI has some strong capabilities,’ said Bergen.

However, he stressed that he had not been part of the selection team

during the pitch by the firm.



Although details of GCI’s brief have yet to be worked out, assignments

are likely to include an identity awareness campaign in the event of a

demerger. Westinghouse’s business is split between the power industry

and media interests and the company has signalled its intention to

restructure.



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