Westinghouse Electric Corporation, the US industrial technology and
broadcasting giant, has recruited GCI as its global agency of record,
displacing rival consultancy Burson-Marsteller.
The appointment, which was confirmed last week, follows a review of
worldwide public relations in May which saw GCI pitch against the
incumbent. Westinghouse also saw presentations from other PR providers
across its range of businesses, including Kekst and Company which
previously handled investor relations in the US.
Since then GCI has managed a number of projects, including
communications for Westinghouse’s acquisition of CBS earlier this year.
Its role will now cover all aspects of public relations on a worldwide
Rick Anderson, executive vice president at GCI New York, will manage
work in America and the Pacific, while UK managing director Adrian
Wheeler will be handling Europe, the Middle East and Africa.
GCI’s appointment comes just eight months after its worldwide chief
executive, Jack Bergen, joined Westinghouse as senior vice president of
corporate relations. ‘When I came over I put the account up for review
and let folks know that GCI has some strong capabilities,’ said Bergen.
However, he stressed that he had not been part of the selection team
during the pitch by the firm.
Although details of GCI’s brief have yet to be worked out, assignments
are likely to include an identity awareness campaign in the event of a
demerger. Westinghouse’s business is split between the power industry
and media interests and the company has signalled its intention to