NEWS: Do It All hunts for PR fixer,

DIY chain Do It All is on the search for a new corporate communications head.

DIY chain Do It All is on the search for a new corporate communications

head.



The job, leading a team of four at the Boots-owned company’s West

Midland’s headquarters, has been held by Lisa Abbotts for the past three

years.



Abbotts, aged 31, will leave at the end of this week to join the

automotive component firm Finelist as its first communications

executive.



Finelist chairman and chief executive Chris Swan poached Abbotts with

the aim of establishing a PR division and improving communications with

the company’s 3,000 employees.



The company acquired the car products retailer Motor World last month

for a little over pounds 48 million, increasing its nationwide outlets

to 540.



The job of corporate communications manager at Do It All reports to

personnel and customer care director Geoff Kid and covers media

relations, public affairs and internal communications.



Abbott said her departure is unconnected to Boot’s pounds 1 million

acquisition of WH Smith Group’s 50 per cent interest in Do It All, which

took place in June.



Boots is in the middle of executing a plan to sell off 65 Do It All

stores. The company is also refitting the remaining shops in a bid to

reverse the company’s pounds 20.2 million losses, announced at the end

of last year.



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