NEWS: Student loan firm hires in-house PR manager

Student Loans Company (SLC), the six-year-old, Government-funded student finance scheme, has appointed its first in-house PR manager - the latest move aimed at improving its image.

Student Loans Company (SLC), the six-year-old, Government-funded student

finance scheme, has appointed its first in-house PR manager - the latest

move aimed at improving its image.



Jacqueline Conway’s appointment as PR and information manager signals

the end of the Glasgow-based company’s relationship with local PR firm

Shandwick Scotland with effect from 1 October.



Shandwick Scotland was hired by SLC’s acting chief executive Professor

Sir Eric Ash two and a half years ago to reverse negative coverage of

the company over issues like delayed payments.



The agency established a 24-hour press enquiry desk and set up briefing

sessions with MPs, finance and education heads and the media.



Colin Ward, SLC’s present full-time head, who arrived in January,

appointed Conway to continue and further SLC’s communications strategy.



Conway, who joined SLC from the Semiconductor Products division of

telecommunications company Motorola, has been briefed to establish a

press office and information department.



She will also devise an international communications programme for SLC’s

300 employees.



‘We have been in a state of flux and received a lot of bad publicity,’

said Conway.



‘Ward decided that a more proactive and consistent stand was needed.’



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