Student Loans Company (SLC), the six-year-old, Government-funded student
finance scheme, has appointed its first in-house PR manager - the latest
move aimed at improving its image.
Jacqueline Conway’s appointment as PR and information manager signals
the end of the Glasgow-based company’s relationship with local PR firm
Shandwick Scotland with effect from 1 October.
Shandwick Scotland was hired by SLC’s acting chief executive Professor
Sir Eric Ash two and a half years ago to reverse negative coverage of
the company over issues like delayed payments.
The agency established a 24-hour press enquiry desk and set up briefing
sessions with MPs, finance and education heads and the media.
Colin Ward, SLC’s present full-time head, who arrived in January,
appointed Conway to continue and further SLC’s communications strategy.
Conway, who joined SLC from the Semiconductor Products division of
telecommunications company Motorola, has been briefed to establish a
press office and information department.
She will also devise an international communications programme for SLC’s
‘We have been in a state of flux and received a lot of bad publicity,’
‘Ward decided that a more proactive and consistent stand was needed.’