NEWS: Now Scouts can get a badge for public relations

Forget map reading and campfire cooking. Britain’s 631,000 Scouts can now study for a proficiency badge in public relations.

Forget map reading and campfire cooking. Britain’s 631,000 Scouts can

now study for a proficiency badge in public relations.



The badge, represented by a mobile phone, is part of a wider effort by

the Scout Organisation to update its old fashioned image and woo

potential sponsors.



To win the badge Scouts have to obtain coverage for a scouting event in

their local media by writing a press release or article.



They also have to assist their group with a promotional event (such as a

jumble sale), produce the Patrol newsletter and conduct a local survey

on the image of Scouting.



‘We are trying to rid ourselves of our stereotypical image of dib-dib-

dobbing and ging-gang-goolying around the fire with our woggles,’ said

Scout Association press officer David Barker.



‘The average Scout doesn’t have a lot to do with local newspapers,’ he

added. ‘We are trying to instil some PR disciplines.’



The association, whose past sponsors include big names like Kellogg’s

and Flora, is now looking for a backer for the badge.



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