Burson-Marsteller has named five European ‘practice heads’, ready for
the implementation of its new structure on 1 October.
Milan MD Gigliola Ibba is to become European practice head of marketing
in the new system, designed to create single cross-border client teams.
B-M’s London-based European director Keith Sharp will run the corporate
practice, which covers three distinct areas.
They are: crisis preparedness and communications, headed by Mike
Seymour, internal communications, led by Alaric Mostyn and financial/
investor relations run by Paul Philpotts.
The healthcare practice job has gone to Copenhagen-based European
healthcare director Stig Albinus while the Copenhagen office’s MD
Thomas Blach takes control of public affairs.
Jeremy Galbraith, UK head of public affairs, will lead the smaller
government relations arm - expected to grow eventually into its own
The job of running business and creative services will go to Oslo
general manager Hans Olav Otterlei.
Internal issues at B-M’s London office are to be managed by Philpotts
with the agency’s future European chairman Alan Watson focusing on
business development and external PR.