NEWS: B-M names practice heads for new set-up

Burson-Marsteller has named five European ‘practice heads’, ready for the implementation of its new structure on 1 October.

Burson-Marsteller has named five European ‘practice heads’, ready for

the implementation of its new structure on 1 October.



Milan MD Gigliola Ibba is to become European practice head of marketing

in the new system, designed to create single cross-border client teams.

B-M’s London-based European director Keith Sharp will run the corporate

practice, which covers three distinct areas.



They are: crisis preparedness and communications, headed by Mike

Seymour, internal communications, led by Alaric Mostyn and financial/

investor relations run by Paul Philpotts.



The healthcare practice job has gone to Copenhagen-based European

healthcare director Stig Albinus while the Copenhagen office’s MD

Thomas Blach takes control of public affairs.



Jeremy Galbraith, UK head of public affairs, will lead the smaller

government relations arm - expected to grow eventually into its own

practice.



The job of running business and creative services will go to Oslo

general manager Hans Olav Otterlei.



Internal issues at B-M’s London office are to be managed by Philpotts

with the agency’s future European chairman Alan Watson focusing on

business development and external PR.



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