Sir Cliff’s impromptu Wimbledon singalong last week delighted fans and
press alike, although apparently it was not quite as impromptu as they
The more cynical among you will detect the hand of PR japester Mark
Borkowski - currently busy promoting Cliff’s new musical Heathcliff.
Borkowski plays down his involvement. ‘We thought there might be an
opportunity to do something during a rain-break,’ he tells me, ‘we put
up two or three ideas’. But when the chance arose, it was Cliff’s
decision to grab it, he adds.
Wimbledon’s PR agency bridles at any suggestion that it was suckered by
one of its own kind. ‘I can assure you it was not prearranged,’ says
Philippa Haslegrave of Lowe Bell Good Relations.
So was it just a strange coincidence that Cliff’s co-star Helen Hobson
dropped by to entertain the ticket queue the following morning?