NEWS: PR EUROPE

BRUSSELS: Lowry heads EDS public affairs

BRUSSELS: Lowry heads EDS public affairs



Electronic Data Systems, the US Information Technology services

provider, has appointed Martyn Lowry as its director of European Public

Affairs. Reporting to the company’s director of European regional

affairs Brian Maitland-Reynell, Lowry will represent EDS on public

policy issues with the European Union, including competition,

telecommunications and the internal market. Lowry previously worked as

Apple Computer’s manager of European Union public affairs for two years



MOSCOW: Cisco in hunt for PR consultancy



Cisco Systems, the computer networking giant, is looking to hire its

first PR consultancy in Russia. Last month the company appointed MMD in

the Czech Republic, Hungary and Poland in a bid to strengthen it

presence in eastern Europe. European PR manager Sarah Atkinson said that

Cisco was now ready to turn its attention to Russia. ‘There’s been a

huge growth in the market there and we need to find the right partner to

help us keep ahead of our competitors.’ She added that a decision would

be made by September.



BRUSSELS: PR for EC voluntary scheme



The European Commission is looking for a PR professional to assist with

its European Voluntary Service. Run by the EC’s education, training and

youth wing, Directorate General XXII, and due to begin later this year,

the service will provide opportunities for 18 to 25 year-olds to work

for voluntary projects in other member states. The adviser will be

expected to raise awareness of the scheme among voluntary organisations

and decision makers. The contract will be for three years with a

possible extension up to five years. The deadline for submitting

applications is 9 August.



MADRID: Cronika joins Llorente y Cuenca



JA Llorente y O Cuenca is to manage marketing firm Cronika. Part of the

Grupo K communications group, Cronika specialises in consumer marketing

and public relations. Llorente y Cuenca will manage the company’s

clients and five staff, although managing partner Jose Antonio Llorente

did not rule out the possibility of a full merger in the future. ‘It’s

more than just an agreement to work together,’ he said. ‘We get a

relationship with a communications group that owns other disciplines and

expect to have access to clients.’



HAMBURG: Loon quits as MD of IPR&O



Dieter Schulze van Loon, managing director of IPR&O, has quit the agency

after six years in the job. Loon, who was also chairman and chief

executive of Euro RSCG’s international communications network has become

a freelance consultant but told PR Week he was considering offers from

other agencies. He has been replaced at IPR&O by joint MDs Ulrike

Hankey-Mehner and Patrik Buchtien.



BRUSSELS: Decroix buys up Watson PR



Chantal Watson, managing director of local Belgian agency Watson Public

Relations has left the firm following a buyout by partner Chris Decroix

and consultant Dimitri Papageorges. The agency, which has been renamed

Attitudes Public Relations, will be headed by Decroix, who owns a 98 per

cent stake. Watson is now a freelance consultant.



edited by John-Pierre Joyce



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