NEWS: Affinity Consulting has driven off ...

Affinity Consulting has driven off with the PR account for the UK’s largest provider of taxi advertising, Taxi Media. Affinity, which won the account following a three-way pitch, will aim to emphasise the benefits of taxi advertising over other transport by, for example, stressing that taxis spend 97 per cent of their time in central London against 14 per cent of bus time, and promoting the increasing sophistication of the medium.

Affinity Consulting has driven off with the PR account for the UK’s

largest provider of taxi advertising, Taxi Media. Affinity, which won

the account following a three-way pitch, will aim to emphasise the

benefits of taxi advertising over other transport by, for example,

stressing that taxis spend 97 per cent of their time in central London

against 14 per cent of bus time, and promoting the increasing

sophistication of the medium.



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