Affinity Consulting has driven off with the PR account for the UK’s
largest provider of taxi advertising, Taxi Media. Affinity, which won
the account following a three-way pitch, will aim to emphasise the
benefits of taxi advertising over other transport by, for example,
stressing that taxis spend 97 per cent of their time in central London
against 14 per cent of bus time, and promoting the increasing
sophistication of the medium.