British Gas subsidiary Port Greenwich has recruited Luther Pendragon to
support its clean-up of the Millenium Exhibition site.
The agency has been hired, at an annual fee of around pounds 50,000, to
provide public relations and public affairs backing for the regeneration
of the British Gas-owned site, formerly one of the largest gas works in
The Millenium Exhibition will take up around one quarter of the 300 acre
area, which is sandwiched between Canary Wharf and the Thames Flood
Barrier, with other planned developments including up to 3,000 homes,
shops, leisure facilities, a primary school and a riverside walkway and
Luther Pendragon’s formal appointment last week, after a non-competitive
presentation, follows two months of project work for Port Greenwich and
four years of activity for British Gas by the agency.
Account director Ben Rich said: ‘Currently the Millenium issue is very
political. There is huge media interest in the site and therefore it is
a question of ensuring that everyone understands the contribution being
made by British Gas to the success of the exhibition.
‘We will also be looking to cite the Millenium site as just one example
of what British Gas has done in cleaning and developing its former