NEWS: Pendragon helps to clean up the Greenwich ghetto

British Gas subsidiary Port Greenwich has recruited Luther Pendragon to support its clean-up of the Millenium Exhibition site.

British Gas subsidiary Port Greenwich has recruited Luther Pendragon to

support its clean-up of the Millenium Exhibition site.



The agency has been hired, at an annual fee of around pounds 50,000, to

provide public relations and public affairs backing for the regeneration

of the British Gas-owned site, formerly one of the largest gas works in

Europe.



The Millenium Exhibition will take up around one quarter of the 300 acre

area, which is sandwiched between Canary Wharf and the Thames Flood

Barrier, with other planned developments including up to 3,000 homes,

shops, leisure facilities, a primary school and a riverside walkway and

cycle path.



Luther Pendragon’s formal appointment last week, after a non-competitive

presentation, follows two months of project work for Port Greenwich and

four years of activity for British Gas by the agency.



Account director Ben Rich said: ‘Currently the Millenium issue is very

political. There is huge media interest in the site and therefore it is

a question of ensuring that everyone understands the contribution being

made by British Gas to the success of the exhibition.



‘We will also be looking to cite the Millenium site as just one example

of what British Gas has done in cleaning and developing its former

sites.’



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