Lloyds Bank sponsorship PR manager David Goldesgeyme is to become head
of public affairs, in charge of a new joint Lloyds Bank TSB division.
The former London Symphony Orchestra cellist joined Lloyds Bank in 1987
to head its sponsorship operations. Goldesgeyme now wields a sponsorship
budget of pounds 3 million - one of the largest in the UK.
Sponsored events include the Lloyds Bank British Fashion Awards, the
Lloyds Bank BAFTA Awards and the Lloyds Bank Channel Four Film
When he starts as head of public affairs next month, Goldesgeyme will
report to head of corporate communications John Robson. He will head a
new joint Lloyds TSB following the bank’s merger last year.
As well as government relations, the division will manage media
relations activity around the Lloyds TSB Foundation, a charitable trust
to be launched next year.
Lloyds’ existing head of public affairs Alex Richmond-Scott is to