Phipps PR is feasting on a lucrative new business win from natural snack
and cereals firm Jordans.
The agency is to spearhead the Biggleswade-based company’s public
relations, as part of a pounds 2 million six-month marketing campaign,
aimed at backing the August launch of a new low-fat savoury snack and
the introduction of new flavours and packaging across Jordans’ ranges.
Phipps beat off six other agencies in a competitive pitch for the PR
business, which is thought to have a total budget of around pounds
Julia Laflin, Phipps account director, linked the win to the agency’s
food and drink work. She said the campaign would promote Jordans’ use of
natural ingredients and would focus on trialing, sampling and media
Family-run firm Jordans, whose brands include Frusli Bars, Country Crisp
and Original Crunch, currently has two per cent of the UK’s pounds 900
million breakfast cereal market and 30 per cent of the pounds 25 million
cereal bar spend.