NEWS: Jordans picks PR to get bigger bite of snack market

Phipps PR is feasting on a lucrative new business win from natural snack and cereals firm Jordans.

Phipps PR is feasting on a lucrative new business win from natural snack

and cereals firm Jordans.



The agency is to spearhead the Biggleswade-based company’s public

relations, as part of a pounds 2 million six-month marketing campaign,

aimed at backing the August launch of a new low-fat savoury snack and

the introduction of new flavours and packaging across Jordans’ ranges.



Phipps beat off six other agencies in a competitive pitch for the PR

business, which is thought to have a total budget of around pounds

250,000.



Julia Laflin, Phipps account director, linked the win to the agency’s

food and drink work. She said the campaign would promote Jordans’ use of

natural ingredients and would focus on trialing, sampling and media

relations.



Family-run firm Jordans, whose brands include Frusli Bars, Country Crisp

and Original Crunch, currently has two per cent of the UK’s pounds 900

million breakfast cereal market and 30 per cent of the pounds 25 million

cereal bar spend.



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