The Meteorological Office is looking for a PR firm to promote itself to
business in the face of growing competition from independent weather
Marketing director Alan Douglas and press office manager Andy Yeatman
approached ten agencies at the end of May for the campaign to ‘widen the
Four have been shortlisted for the contract, worth between pounds 50,000
and pounds 100,000 in budget and fees, and will pitch next week.
Murray & Co, the Government office’s PR adviser of eight years is re
bidding for the expanded contract.
As well as maintaining the Meteorological Office’s name as a leading
provider of weather services, it is keen to drum up new business and
highlight its value to existing clients.
They range from TV, radio and newspapers to retailers and the water, gas
and oil industries, for which it can supply raw data or broadcast
reports from its South Bank studios.
However, Yeatman said the Office is facing growing competition from
independent suppliers like the Birmingham-based company The Weather
Department and Ocean Roots in Aberdeen.