NEWS: Met Office goes on independent weather alert

The Meteorological Office is looking for a PR firm to promote itself to business in the face of growing competition from independent weather information suppliers.

The Meteorological Office is looking for a PR firm to promote itself to

business in the face of growing competition from independent weather

information suppliers.



Marketing director Alan Douglas and press office manager Andy Yeatman

approached ten agencies at the end of May for the campaign to ‘widen the

weather market’.



Four have been shortlisted for the contract, worth between pounds 50,000

and pounds 100,000 in budget and fees, and will pitch next week.



Murray & Co, the Government office’s PR adviser of eight years is re

bidding for the expanded contract.



As well as maintaining the Meteorological Office’s name as a leading

provider of weather services, it is keen to drum up new business and

highlight its value to existing clients.



They range from TV, radio and newspapers to retailers and the water, gas

and oil industries, for which it can supply raw data or broadcast

reports from its South Bank studios.



However, Yeatman said the Office is facing growing competition from

independent suppliers like the Birmingham-based company The Weather

Department and Ocean Roots in Aberdeen.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in